A boutique event for investors and startups

Small and curated:  Sting Day is an exclusive, invitation-only event for 400 carefully selected guests. You don’t have to search for the relevant people – everyone you want to meet is in one room.

  • 60 selected startups from all over Sweden.
  • 150 investors from across Europe, including senior level representatives from the major VCs as well as experienced angel investors. 

Not a commercial event: Part of the secret behind Sting Day is that it is not a commercial event . Since we’re not selling tickets, we can make sure that only the most promising startups and relevant investors come, providing quality networking!

The day will feature entertaining, insightful speakers as well as attention grabbing pitches from startups. You will also be able to book meetings in advance with your favorite startups. And of course there will be dinner, drinks and music to finish off a great event.

We look forward to seeing you in Stockholm on 16th of May!

Speakers and Panelists

Stina Ehrensvärd
CEO & Founder, Yubico

Founded Yubico, and co-created the YubiKey and the FIDO U2F open authentication standard to enable a safer internet for everyone. The company's technology secures access to computers, servers and online services for nine of the top ten internet brands, including Google, Facebook and Salesforce, and is loved by millions of users in 160 countries. Speaker on internet identity, security and entrepreneurship, recognized with numerous international awards, and regularly featured in leading tech media. Born in Seattle, USA. Grew up in Sweden, and have since 2011 lived in Palo Alto, California, with husband and three children.

Wendy Tan White
Former CEO and co-founder of Moonfruit, now Partner at BGF Ventures

Wendy Tan White MBE is a Partner at BGF Ventures, the £200m early stage tech fund. She was General Partner at Entrepreneur First, building deep tech companies with a £40m Next Stage Fund and programme. Wendy was CEO and co-founder of SaaS website builder Moonfruit before selling to Yell Group for $37m.

She is a Board Trustee of the Alan Turing Institute, Member of UK Digital Economy Council, on the Board of TechCityUK and Imperial College, DoC. She was awarded an MBE for services to business and technology in 2016 and Women in IT, Business Role Model of the Year 2017.

She is married to Joe White, they have a 13 yr old son and 10 yr old daughter and live in West London. To relax she practices Shaolin KungFu and enjoys subversive knitting.

Anna Bloth Karling
Founder & CEO, Hubbster

Anna Bloth Karling is Founder & CEO of SaaS Company Hubbster, specialized in digital tools for activating strategies, plans and cultures - bottom up. With the insight that, co-worker motivation is poorly incorporated in strategic alignment, we wanted to create change. The result was a scalable, digital tool that uniquely motivates co-workers to use the strategy. With our solution, strategy usage has gone from 5 % to over 60 % in less than one year in companies and organizations that use Hubbster.  Prior to Hubbster, Annas has over 20 years of experience as an entrepreneur and business-driven activist with, for example, Ogilvy. She is specialized in corporate branding, strategic cultures and strategy activation. 

David Buttress
Partner, 83 North

David is a Partner at 83North – a global venture capital firm with offices in Israel and London.  David was, until 31 March 2017, Chief Executive Officer of JUST EAT, and was appointed as a Non-executive Director in August 2017. David joined Just Eat in March 2006 to start its UK business after having a successful career with Coca-Cola.

David holds a Bachelor of Arts (Hons) in Law and Business from Middlesex University Business School and an Honorary Doctorate Degree in Entrepreneurship. 

In 2014, David was named Entrepreneur of the Year at the Investor Allstars Awards, and was listed as one of the London Evening Standard’s top 1,000 influential people. In 2015, 2016 and 2017 he was named as one of Britain’s most influential people in the Debrett’s 500.


Miriam Grut Norrby
Partner, Alfvén & Didrikson

As General Partner at investment firm Alfvén & Didrikson, Miriam is focused on backing passionate entrepreneurs and talented teams across Northern Europe. Prior to joining Alfvén & Didrikson in 2017, she spent 5 years as a Corporate VC at Schibsted Growth where she worked with and led investments in consumer technology, fintech and marketplace companies such as Lendo, Prisjakt, Hygglo, Albert and many more. Miriam is also a former entrepreneur, startup CEO and X-Facebook. 

Hannah Meiton
Chief Growth Officer, Soundtrack Your Brand

Hannah Meiton is the Chief Growth Officer at Soundtrack Your Brand, the Spotify-backed company founded in 2013 on a mission to kill bad background music. Prior to Soundtrack, Hannah has a long experience from the software start-up world, mainly in Silicon Valley, where her main focus has been on growth and sales for SaaS companies within innovative industries; the most recent one prior to joining Soundtrack Your Brand was iZettle the mobile payments company.

Dr. Christian Nagel
Partner & Co-Founder, Earlybird

Christian has more than 24 years of entrepreneurial and investment experience. He was Chairman of the Board of Tipp24 AG and Interhyp AG,  which returned more than 50x the original Earlybird investment. Up till the trade sale to SMSC he also served on the board of BridgeCo AG. 

He currently serves on the boards of CrossEngage (Berlin), N26 (Berlin), ShapeShift (Zug/Denver), smava (Berlin) and Tradico (Munich). 

Prior to founding Earlybird in 1997, Christian, together with a group of investors, acquired various companies from the Treuhandanstalt (the former East-German state holding) and gained operational experience. He was a shareholder and an Executive Director of HNP Präzisionsteile GmbH & Co. KG, SMB Industrieholding GmbH, DH Industrieholding Hohenthurm GmbH and a number of other subsidiary companies of these holding companies. 

Previously, Christian worked as an Engagement Manager with McKinsey & Co. Inc. focusing on restructuring, strategy and M&A projects within various industries.
He holds a Diplom-Wirtschaftsingenieur degree (Industrial Engineering, MSc equivalent) from the Technical University of Hamburg, specializing in process engineering and a PhD degree in management from the University of St. Gallen. 

Christoffer Norman
Investment Manager, Northzone

Christoffer joined Northzone in 2017 and is based in the Stockholm office. His primary areas of interest are businesses with network effects, especially marketplaces. He works with companies like Anyfin. Prior to joining Northzone, Christoffer was COO and Head of Verticals at Avito, one of the largest marketplaces in the world. He joined Avito in Moscow in 2012, and as a part of the executive management team, he played an integral part in growing the company’s revenues by 50x and the headcount from 50 to 1300 employees. Christoffer loves the great outdoors and adventures, having crossed the Atlantic twice, climbed Elbrus and skied in Kamchatka.

Susana Quintana-Plaza
Partner, next47

Susana Quintana Plaza has recently joined Siemens’ next47 as a Partner, coming from the E.ON Group where she was Senior Vice President of Technology and Innovation. In a previous role, as Vice President of Scouting & Co-investments, she was responsible for creating and operating the Corporate Venture Capital activities for E.ON.

She has nearly 20 years of work experience in the aerospace and energy industries with Boeing, Booz & Co, GE and E.ON. She holds an MBA from Harvard Business School and Bachelor and a Masters in Aerospace Engineering from the University of Washington. Susana lives in London. In her free time she loves to spend time with her husband and two children and travel
the world. 

Sara Resvik
Investment Manager, Industrifonden

Sara is Investment Manager at venture capital firm Industrifonden, scouting for ambitious tech entrepreneurs and founders. Her previous experience include working with business development and investments at Schibsted and Blocket. Today, Sara sits on the board for SaaS-company DPOrganizer, consumer marketplace Fyndiq and is also the chairman for the social impact company Welcome App.

Boel Swartling
Angel Investor/Working chairman

Boel Swartling has a business background as marketing manager and general manager in the IT/media/consumer goods sectors. She has a passion for business development and entrepreneurship and has served on a number of boards and committees related to startup activities and the Stockholm startup scene. For the past 10 years her main focus has been investment management and direct investments in social- and environmental impact startups. 


Doors open


Lunch and mingle in the exhibition



  • Welcome and Sting news update with Pär Hedberg
  • Keynote
  • Sales pitches by 5 startups
  • Panel discussion
Congressen 60min

Networking, coffee and cake

The exhibition area 60min


Team & Spirit 90min


Congressen 30min

Fireside chat

Congressen 30min

Networking and coffee

The exhibition 60min

Panel discussion and startup pitches

Congressen 60min

Prize ceremony, dinner, drinks and music!

Congressen 210min