A boutique event for investors and startups

Small and curated:  Sting Day is an exclusive, invitation-only event for 400 carefully selected guests. You don’t have to search for the relevant people – everyone you want to meet is in one room.

  • 60 selected startups from all over Sweden.
  • 200 investors from 15 countries, including senior level representatives from the major VCs as well as experienced angel investors. 

Not a commercial event: Part of the secret behind Sting Day is that it is not a commercial event . Since we’re not selling tickets, we can make sure that only the most promising startups and relevant investors come, providing top-level networking.

The day will feature entertaining, insightful speakers as well as attention-grabbing pitches from startups. You will also be able to book meetings in advance with your favorite startups. And of course there will be dinner, drinks and music to round up a great day!

We look forward to seeing you in Stockholm on the 17th of October!

Speakers and Panelists

Sara Bjelkstam
Team Development Expert, Grassy Growth

Sara Bjelkstam has since her studies at the Stockholm School of Economics worked in a number of entrepreneurial technology companies. Most recently, Sara was the COO at Fishbrain and before that, she was CMO for the digital mailbox Kivra. Nowadays, Sara runs her own company where she supports start-ups on issues such as how to build a successful team, ways to maintain and attract talent, and how to proactively work to build a corporate culture that enables innovation and rapid growth to achieve business goals. 

Karin Ruiz
Business Coach, Sting

Marie-Helene Ametsreiter
Partner, SpeedInvest

In the course of her numerous marketing and general management positions in Western and South-Eastern Europe, telecommunication industry expert Marie Helene has gained sound experience in the telecom industry. As Head of International Market Affairs and Head of Strategic Market Planning and Research at Mobilkom Austria, she took on great responsibilities and developed a profound understanding of the telecom environment.

Marie Helene gained further hands-on experience taking over Sales and Marketing for VIPnet, Croatia’s first private mobile phone network. Her outstanding performance made her become VIPnet CEO and President of the Board – positions she held for over 3 years. In March 2011, Marie Helene’s next challenge was leading OMV AG’s Corporate Sustainability Department, one of Austria’s largest listed industrial companies. Since 2014, we are proud to have her at Speedinvest as a Partner. Marie-Helene is heading Speedinvest´s office in Munich and focusing on Industry 4.0 investments.

Kina Zeidler
Business Journalist, Author

Kina Zeidler is a Swedish business journalist and author.

In her first book, "Det svenska techundret"/"The Swedish tech tycoons", she tries to find out why Sweden – a country with a population of 10 million – has become such a unicorn factory. What are the underlying factors of the unique digital progress seen in Sweden in the last 20 years? Who are the people behind the greatest Swedish tech company successes, what drives them, and what are their recipes for success?

Through unique interviews with the Swedish unicorn founders, investors and family members, Kina Zeidler investigates what turned tiny Sweden into a digital super power. She also tries to find out the common denominators and drivers of the unicorn entrepreneurs.

Seth Pierrepont
Partner, Accel

Seth Pierrepont joined Accel in 2013 and focuses on enterprise software, cybersecurity, and fintech.Seth helped lead Accel’s investments and ongoing work in Kry, PillPack (acquired by Amazon), WorldRemit, Soldo, Anyfin, Snyk, Shift Technology, CallSign, Carwow, and FRVR.Prior to Accel, Seth invested in European companies with Vision Capital. He previously advised technology and media companies on strategy with Oliver Wyman in San Francisco.Seth is from Chicago, IL and attended Dartmouth.

Jessica Schultz
Partner, Northzone

Jessica is a Partner at Northzone, the VC fund backing the entrepreneurs building Europe's game-changing companies, including Spotify, iZettle, Klarna and Trustpilot. Jessica has a strong interest in e-commerce and consumer internet, and has invested in companies like Matsmart, Red Points, Na-Kd and Klarna. Prior to Northzone, Jessica co-founded and was CMO of global recipe-kit delivery service HelloFresh.

Magnus Nilsson
Co-Founder/Executive Chairman, iZettle

Magnus Nilsson is a serial entrepreneur and co-founder of iZettle, a fintech company headquartered in Sweden and named by The Financial Times as one of Europe’s most innovative and fastest growing companies.

Magnus currently serves as the Executive Chairman of the board at iZettle. Under his and his co-founder Jacob de Geer’s joint leadership, iZettle expanded into 12 markets to become the leading small business commerce platform in Europe and Latin America. In May 2018, iZettle was acquired by PayPal for $2,2 bn, giving it access to millions of merchant relationships around the world.

Pär Hedberg
CEO, Sting


Lunch and mingle in the exhibition

60 startups are exhibiting, divided into the categories Deeptech, Fintech, Internet/mediaHealth and Sustainability.

Doors open


Welcome and Sting news update with Pär Hedberg

Panel and startup pitches

Panel discussion on the importance of the team for the success of a growth company. We will touch on diversity, culture, competence and employer branding, among other things.

Networking and coffee


Investors and Startups can book 10 minute one-on-one meetings with each other through our Speed Meetings platform.




Networking and coffee

Investor panel discussion and startup pitches

Dinner, drinks and 10-year Sting Day celebration!

Organized by

Stockholm Innovation & Growth
@stingsthlm katarina.fegeant@sting.co