A boutique event for investors and startups

Small and curated:  Sting Day is an exclusive, invitation-only event for 400 carefully selected guests. You don’t have to search for the relevant people – everyone you want to meet is in one room.

  • 60 selected startups from all over Sweden.
  • 200 investors from 15 countries, including senior level representatives from the major VCs as well as experienced angel investors. 

Not a commercial event: Part of the secret behind Sting Day is that it is not a commercial event . Since we’re not selling tickets, we can make sure that only the most promising startups and relevant investors come, providing top-level networking.

The day will feature entertaining, insightful speakers as well as attention-grabbing pitches from startups. You will also be able to book meetings in advance with your favorite startups. And of course there will be dinner, drinks and music to round up a great day!

We look forward to seeing you in Stockholm on the 17th of October!

Register now!


We are going to have a really great group of startups at Sting Day. Go to the Startups page to see them all and read more about what they do.

Speakers and Panelists

Oscar Höglund
CEO and Co-founder, Epidemic Sound

Oscar Höglund is the CEO and Co-Founder of Epidemic, the global technology company disrupting the music industry. As the second-fastest growing technology company in Sweden according to the Financial Times, Epidemic is on a mission to Soundtrack the World.

Oscar has a background in television production and management consultancy. He was a part of the management team for Zodiak Television, which has produced popular shows such as The Inbetweeners and Wife Swap. Oscar also worked at The Boston Consulting Group.

Elsa Bernadotte
Co-founder, Karma

Elsa is the Co-Founder and COO of Karma. Elsa is passionate about creating a motivated high-growth organisation to galvanise the first zero food waste generation. Karma now has 60 employees globally, who have the collective goal to lead the way to a truly circular economy and ultimately solve global food waste.

Prior to founding Karma, Elsa, a serial entrepreneur, founded Pop Fruits a healthy ice-cream alternative where she spearheaded operations in four markets. Elsa sold the company and soon thereafter founded Karma. Elsa has featured on the Forbes ’30 under 30’ list, Business Weekly’s “Most Powerful Business Woman in Sweden 2019”, Ledarna’s ‘Top 75 Female Leaders in Sweden 2018’ and Dagens Industri’s ’40 hottest serial entrepreneurs under 40’.

A Swedish native, Elsa moved to London in 2019 in order to launch Karma in the UK. Karma’s London office has grown to 13 employees in three short months.

Pär-Jörgen Pärsson
Partner, Northzone

Pär-Jörgen joined Northzone in 2004. His primary areas of focus are disruptive businesses in consumer internet, media, and fintech. His portfolio includes multi-billion dollar exits in market-defining companies such as Spotify, iZettle and Avito, as well  as Pricerunner, Jasper, Videoplaza, and current companies like fuboTV, Qapital, Play Dots, SoundtrackYourBrand and others. PJ established the firm’s New York office in 2013.
Pär-Jörgen has some twenty years of venture capital experience under his belt and the scars to prove it having lived through the dot com days. He is featured as #2 on the European Midas List and a multiple recipient of European Investor of the Year awards at the Europas and Investor Allstars.Over the years, PJ has been fortunate to work with some of the most prominent entrepreneurs coming out of the Nordics such as Daniel Ek, Martin Lorentzon, Jonas Nordlander, Jacob de Geer, Kristofer Arwin, Sorosh Tavakoli and many more.

Marie-Helene Ametsreiter
Partner, SpeedInvest

In the course of her numerious commercial and general management positions in Western and South-Eastern Europe, industry expert Marie-Helene has gained sound experience in the Telecom Industry as well as in the Oil and Gas Business. 

During the last 20 years Marie-Helene has gained hands-on experience as Markeing-Sales Director, CEO, Director Sustainability and several supervisory board roles in the corporate world. After some years of running her own consulting business Marie-Helene joined Speedinvest in 2014 as a Partner. Marie-Helene is today heading Speedinvest´s office in Munich and focusing on Industry 4.0 investments.

Magnus Nilsson
Co-Founder/Executive Chairman, iZettle

Magnus Nilsson is a serial entrepreneur and co-founder of iZettle, a fintech company headquartered in Sweden and named by The Financial Times as one of Europe’s most innovative and fastest growing companies.

Magnus currently serves as the Executive Chairman of the board at iZettle. Under his and his co-founder Jacob de Geer’s joint leadership, iZettle expanded into 12 markets to become the leading small business commerce platform in Europe and Latin America. In May 2018, iZettle was acquired by PayPal for $2,2 bn, giving it access to millions of merchant relationships around the world.

Kina Zeidler
Business Journalist, Author

Kina Zeidler is a Swedish business journalist and author.

In her first book, "Det svenska techundret"/"The Swedish tech tycoons", she tries to find out why Sweden – a country with a population of 10 million – has become such a unicorn factory. What are the underlying factors of the unique digital progress seen in Sweden in the last 20 years? Who are the people behind the greatest Swedish tech company successes, what drives them, and what are their recipes for success?

Through unique interviews with the Swedish unicorn founders, investors and family members, Kina Zeidler investigates what turned tiny Sweden into a digital super power. She also tries to find out the common denominators and drivers of the unicorn entrepreneurs.

Seth Pierrepont
Partner, Accel

Seth Pierrepont joined Accel in 2013 and focuses on enterprise software, cybersecurity, and fintech.Seth helped lead Accel’s investments and ongoing work in Kry, PillPack (acquired by Amazon), WorldRemit, Soldo, Anyfin, Snyk, Shift Technology, CallSign, Carwow, and FRVR.Prior to Accel, Seth invested in European companies with Vision Capital. He previously advised technology and media companies on strategy with Oliver Wyman in San Francisco.Seth is from Chicago, IL and attended Dartmouth.

Jessica Schultz
Partner, Northzone

Jessica is a Partner at Northzone, the VC fund backing the entrepreneurs building Europe's game-changing companies, including Spotify, iZettle, Klarna and Trustpilot. Jessica has a strong interest in e-commerce and consumer internet, and has invested in companies like Matsmart, Red Points, Na-Kd and Klarna. Prior to Northzone, Jessica co-founded and was CMO of global recipe-kit delivery service HelloFresh.

Louise Samet
Partner, Blossom Capital

Louise is a partner at Blossom Capital, a new European VC fund built to move as fast and the businesses it funds, leading series A rounds in startups all across Europe. Portfolio companies include Duffel, Frontify, Fat Llama, Sqreen and Checkout.com.

Before Blossom, Louise worked at Klarna, a leading European fintech startup, where she led technical sales and product development, as well as Norrsken foundation, a not-profit investment vehicle and startup hub, where she started the investment practice. Louise has also been an active angel investor investing in companies like Pleo, Anyfin, Stravito etc.

Staffan Helgesson
Partner, Creandum

Few have had a closer inside look to the rise of the Nordic startup ecosystem than Staffan Helgesson. Staffan has been in the venture industry for 15 years and brings significant company building experience from the many ventures he has been associated with.

He also has extensive international management experience from McKinsey & Company, Procter & Gamble and IKEA, in Europe, the US and Asia. Staffan was previously founder and Managing Partner of Startupfactory (first investor focused on mobile internet) and started Creandum in 2003. At Creandum Staffan has worked with investments in all of Creandum’s focus areas but have a particular interest in enterprise products and services, applications built on the blockchain and other innovations capable of disrupting existing industries. He has specific domain expertise in marketing and sales management. Staffan has spent significant time in the US and is also a Kauffman Fellow. He was also invited and participated in the first ever international Kauffman Fellows class in 2005.

Michael Arnör
Co-founder & CEO, Sellpy

Michel is the CEO and Co-founder of Sellpy.
When Michael was moving out from his old boys' room in 2014, he lacked a smooth and efficient service for selling second-hand clothes and things. The idea of Sellpy was born and Michael founded the company together with two friends.
Today, Sellpy employ more than 300 people and in 2018 they had a turnover of more than 100 MSEK. 

Christina Lundbäck
CMO & Co-founder, Surfcleaner

Christina Lundbäck is the CMO of Surfcleaner, a company working with a solution to clean oceans from oil, petrol and diesel, before toxic gases are formed and before birds, animals and marine life are affected. The company was founded on the invention of Christina's father, the medical doctor Stig Lundbäck. He discovered that the human heart’s pump technology can be used in many mechanical applications.

Sven Lindström
CEO & Founder, Midsummer

Sven Lindström is co-founder and CEO of Midsummer, one of the world’s leading developers and suppliers of advanced thin film building integrated solar solutions. Mr. Lindström has over 20 years of experience from international business and development of high tech production equipment and vacuum deposition systems. He has over ten years of experience from the development and management of solar cell production equipment and is a firm supporter of distributed electricity production. Mr. Lindström holds a Master of Science degree in Industrial Engineering and Management from Linköping Institute of Technology. Major in Computer Science and Industrial Finance.

Frida Emilsson
COO & Co-founder, Worldfavor

Frida is the co-founder and COO of Worldfavor, a global digital platform for easily sharing, accessing and monitoring corporate sustainability information - with the mission to make sustainable business mainstream and transparent. The Worldfavor platform is soon gathering over 30 000 companies in over 60 countries and enables billions of euros in capital to be pushed in a sustainable direction.

Karin Ruiz
Business Coach, Sting

Hannah Meiton
Business coach, Sting

Pär Hedberg
CEO & Co-founder, Sting


Doors open

Lunch and mingle in the exhibition

51 carefully selected startups are exhibiting, spanning the categories Health, SaaS, Fintech, e-Commerce, Media/Games, Deeptech and Sustainability.


Welcome and Sting news update with Pär Hedberg

How did you build the most crucial part of your startup - the team?

In a panel discussion, Kina Zeidler, author of "The Swedish Tech Tycoons", will ask three successful entrepreneurs about the importance of the team for the success of a growth company. They will touch upon diversity, culture, competence and employer branding, among other things. Participating in this panel are:

- Magnus Nilsson, co-founder, iZettle
- Elsa Bernadotte, co-founder, Karma
- Oscar Höglund, co-founder, Epidemic Sound

Networking and coffee


Investors and Startups can book 10 minute one-on-one meetings with each other through our Speed Meetings platform.


Sting Sunshine Stories

An interesting lineup of Sting alumni companies who all have made an impact on the environment as well as on a business level. In a mix of presentations and fireside chats, they will tell their stories and give insights on developments and trends within their respective industries. Participating entreprenurs are:

- Sven Lindström, Midsummer, interviewed by Karin Ruiz, Sting
- Frida Emilsson, Worldfavor,  interviewed by Karin Ruiz, Sting
- Christina Lundbäck, Surfcleaner
- Michael Arnör, Sellpy, interviewd by Hannah Meiton, Sting

Networking and coffee

A dream team pitch – what’s important to investors?

In a panel moderated by Staffan Helgesson, Creandum, we will take a look at how investors view teams when the invest. What are their lessons learned on how to evaluate teams, culture, handle team conflicts, and much more. Participating in the panel are:

- Pär-Jörgen Pärson, Northzone
- Marie-Helene Ametsreiter, Speed Invest
- Seth Pierrepont, Accel
- Louise Samet, Blossom Capital

Dinner, drinks and 10-year Sting Day celebration!

How has the arena for Swedish tech startups evolved over the last decade?
Pär-Jörgen Pärson, Northzone och Pär Hedberg, Sting

Organized by

Stockholm Innovation & Growth
@stingsthlm katarina.fegeant@sting.co