A boutique event for investors and startups

Small and curated:  Sting Day is an exclusive, invitation-only event for 400 carefully selected guests. You don’t have to search for the relevant people – everyone you want to meet is in one room.

  • 60 selected startups from all over Sweden.
  • 200 investors from 15 countries, including senior level representatives from the major VCs as well as experienced angel investors. 

Not a commercial event: Part of the secret behind Sting Day is that it is not a commercial event . Since we’re not selling tickets, we can make sure that only the most promising startups and relevant investors come, providing top-level networking.

The day will feature entertaining, insightful speakers as well as attention-grabbing pitches from startups. You will also be able to book meetings in advance with your favorite startups. And of course there will be dinner, drinks and music to round up a great day!

We look forward to seeing you in Stockholm on the 17th of October!

Speakers and Panelists

Elsa Bernadotte
Co-founder Karma

Elsa is the Co-Founder and COO of Karma. Elsa is passionate about creating a motivated high-growth organisation to galvanise the first zero food waste generation. Karma now has 60 employees globally, who have the collective goal to lead the way to a truly circular economy and ultimately solve global food waste.

Prior to founding Karma, Elsa, a serial entrepreneur, founded Pop Fruits a healthy ice-cream alternative where she spearheaded operations in four markets. Elsa sold the company and soon thereafter founded Karma. Elsa has featured on the Forbes ’30 under 30’ list, Business Weekly’s “Most Powerful Business Woman in Sweden 2019”, Ledarna’s ‘Top 75 Female Leaders in Sweden 2018’ and Dagens Industri’s ’40 hottest serial entrepreneurs under 40’.

A Swedish native, Elsa moved to London in 2019 in order to launch Karma in the UK. Karma’s London office has grown to 13 employees in three short months.

Staffan Helgesson
Partner, Creandum

Few have had a closer inside look to the rise of the Nordic startup ecosystem than Staffan Helgesson. Staffan has been in the venture industry for 15 years and brings significant company building experience from the many ventures he has been associated with.

He also has extensive international management experience from McKinsey & Company, Procter & Gamble and IKEA, in Europe, the US and Asia. Staffan was previously founder and Managing Partner of Startupfactory (first investor focused on mobile internet) and started Creandum in 2003. At Creandum Staffan has worked with investments in all of Creandum’s focus areas but have a particular interest in enterprise products and services, applications built on the blockchain and other innovations capable of disrupting existing industries. He has specific domain expertise in marketing and sales management. Staffan has spent significant time in the US and is also a Kauffman Fellow. He was also invited and participated in the first ever international Kauffman Fellows class in 2005.

Staffan Helgesson

Sara Bjelkstam
Team Development Expert, Grassy Growth

Sara Bjelkstam has since her studies at the Stockholm School of Economics worked in a number of entrepreneurial technology companies. Most recently, Sara was the COO at Fishbrain and before that, she was CMO for the digital mailbox Kivra. Nowadays, Sara runs her own company where she supports start-ups on issues such as how to build a successful team, ways to maintain and attract talent, and how to proactively work to build a corporate culture that enables innovation and rapid growth to achieve business goals. 

Karin Ruiz
Business Coach, Sting

Marie-Helene Ametsreiter
Partner, SpeedInvest

In the course of her numerious commercial and general management positions in Western and South-Eastern Europe, industry expert Marie-Helene has gained sound experience in the Telecom Industry as well as in the Oil and Gas Business. 

During the last 20 years Marie-Helene has gained hands-on experience as Markeing-Sales Director, CEO, Director Sustainability and several supervisory board roles in the corporate world. After some years of running her own consulting business Marie-Helene joined Speedinvest in 2014 as a Partner. Marie-Helene is today heading Speedinvest´s office in Munich and focusing on Industry 4.0 investments.

Kina Zeidler
Business Journalist, Author

Kina Zeidler is a Swedish business journalist and author.

In her first book, "Det svenska techundret"/"The Swedish tech tycoons", she tries to find out why Sweden – a country with a population of 10 million – has become such a unicorn factory. What are the underlying factors of the unique digital progress seen in Sweden in the last 20 years? Who are the people behind the greatest Swedish tech company successes, what drives them, and what are their recipes for success?

Through unique interviews with the Swedish unicorn founders, investors and family members, Kina Zeidler investigates what turned tiny Sweden into a digital super power. She also tries to find out the common denominators and drivers of the unicorn entrepreneurs.

Seth Pierrepont
Partner, Accel

Seth Pierrepont joined Accel in 2013 and focuses on enterprise software, cybersecurity, and fintech.Seth helped lead Accel’s investments and ongoing work in Kry, PillPack (acquired by Amazon), WorldRemit, Soldo, Anyfin, Snyk, Shift Technology, CallSign, Carwow, and FRVR.Prior to Accel, Seth invested in European companies with Vision Capital. He previously advised technology and media companies on strategy with Oliver Wyman in San Francisco.Seth is from Chicago, IL and attended Dartmouth.

Jessica Schultz
Partner, Northzone

Jessica is a Partner at Northzone, the VC fund backing the entrepreneurs building Europe's game-changing companies, including Spotify, iZettle, Klarna and Trustpilot. Jessica has a strong interest in e-commerce and consumer internet, and has invested in companies like Matsmart, Red Points, Na-Kd and Klarna. Prior to Northzone, Jessica co-founded and was CMO of global recipe-kit delivery service HelloFresh.

Magnus Nilsson
Co-Founder/Executive Chairman, iZettle

Magnus Nilsson is a serial entrepreneur and co-founder of iZettle, a fintech company headquartered in Sweden and named by The Financial Times as one of Europe’s most innovative and fastest growing companies.

Magnus currently serves as the Executive Chairman of the board at iZettle. Under his and his co-founder Jacob de Geer’s joint leadership, iZettle expanded into 12 markets to become the leading small business commerce platform in Europe and Latin America. In May 2018, iZettle was acquired by PayPal for $2,2 bn, giving it access to millions of merchant relationships around the world.

Pär Hedberg
CEO, Sting


Doors open

Lunch and mingle in the exhibition

60 startups are exhibiting, divided into the categories Deeptech, Fintech, Internet/mediaHealth and Sustainability.

Panel and startup pitches

Panel discussion on the importance of the team for the success of a growth company. We will touch on diversity, culture, competence and employer branding, among other things.


Welcome and Sting news update with Pär Hedberg

Networking and coffee


Investors and Startups can book 10 minute one-on-one meetings with each other through our Speed Meetings platform.




Networking and coffee

Investor panel discussion and startup pitches

Dinner, drinks and 10-year Sting Day celebration!

Organized by

Stockholm Innovation & Growth
@stingsthlm katarina.fegeant@sting.co